You have a strategy, a vision, an overarching organisational goal, but does it sing? Do your leaders live it? Do your people connect with it? Do your customers recognise it in every aspect of their relationship with you? Pulse Check improves the way organisations work by helping you make your Big Idea really come alive for your leaders, your people and your customers.

Keep it simple

The Big Idea is a simple way of expressing the key purpose of an organisation. Pulse Check’s consultants have years of experience defining and articulating the strategic purpose of organisations in ways that their people can understand and share. It’s not about spin or brand design. It’s about thinking through, challenging, clarifying and simplifying your strategic intent.

Express it through a ‘service promise’ that is shared by all your people

If you don’t carry your people with you all the cost and effort you put into strategy design will be wasted. Alignment is everything and key to alignment is a ‘service promise’ everyone who works in your organisation understands and shares. Through deliberative workshops involving all your key constituencies and stakeholders Pulse Check will help you develop a ‘service promise’ that sticks.

Put a set of core behaviours at its heart

If it is not tied to a set of core behaviours your service promise is not being lived – it’s spin. Pulse Check’s behavioural specialists will help you define the core behaviours that are integral to your service promise and that make it live for your people and for your customers.

Measure its success

Is your Big Idea understood by your people? Pulse Check’s alignment measures and web-based tools will give you the hard data you need to build meaningful benchmarks, to measure progress on an ongoing basis and to keep your strategy on track.

To talk to us about your Big Idea contact us at info@pulse-check.com