Going beyond the numbers

Qualitative research attempts to reach beyond numbers and measurement and to understand the ambiguities that lie at the heart of all organisational issues.

Pulse Check use qualitative research both as a prelude to quantitative research - to define a problem, generate hypotheses and develop quantitative research designs - and as a source of insight in its own right.

We use a wide range of methods including:

• focus groups
• in-depth interviews
• observation
• creative workshops
• structured free text surveys

And in many projects we bring qualitative and quantitative methods together; enriching our quantitative results and validating our qualitative insights.

Whichever methods are used, presentations and reports represent the culmination of a project and we ensure that all deliverables are of exceptional standard; providing the same clear, actionable recommendations we bring to our quantitative projects.

For more information about Pulse Check's qualitative research contact us at qualitative@pulse-check.com